Chewy saw a major opportunity in a highly specialized, high-value category: Equine. The goal was to grow customer acquisition by convincing horse owners—both competitive riders and casual owners—that buying feed, tack, supplements, medications, and essentials online was a smarter choice.

The challenge: Horse owners are deeply loyal to their local feed stores and supply retailers. Trust drives everything. And in Equine, trust isn’t transactional—it’s personal. Horses aren’t just pets. They’re family, lifestyle, identity, and long-term investment.

As a newer player in the space, Chewy had to earn credibility immediately. The work needed to drive awareness, consideration, conversion…and turn first-time buyers into high-LTV recurring customers.

Execution: Built for upper- and mid-funnel performance across awareness, consideration, and conversion. Campaign delivery included:

• Some FULLY POV shot videos, shot on iPhone in an open-gate format in order to better facilitate multiple aspect ratios

• :30 Hero Awareness spots

• Dozens of high-frequency paid social cuts

• Product-focused storytelling across multiple seasonal launches

• Delivered across four aspect ratios: 16:9, 1:1, 2:3, 9:16

Platforms: Meta, Youtube Paid Ads, OTT, IG Reels.

Deliverables: Multiple Aspect Ratios 16×9, 9:16, 1:1, 4:3 + Cut Downs.