Pet Rx: Chewy needed to grow customer acquisition for Chewy Pharmacy by helping younger pet parents understand why buying prescriptions online was a smarter choice. The challenge: Most pet parents defaulted to purchasing medications directly from their veterinarian—even when it meant paying more. The goal was to change that behavior. 

Equine Rx: Chewy saw a major opportunity in a highly specialized, high-value category: Equine. The goal was to grow customer acquisition by convincing horse owners—both competitive riders and casual owners—that buying feed, tack, supplements, medications, and essentials online was a smarter choice.

Platforms: Meta, Youtube Paid Ads, OTT.

Deliverables: Multiple Aspect Ratios 16×9, 9:16, 1:1, 4:3 + Cut Downs.